There are two ways an online auction can be done.
The first is live streaming. This is very similar to a normal auction. However, the main difference is that it’s completed via correspondence. There are registered bidders that are approved to bid prior to the auction. The live stream runs with bidders remotely bidding in separate locations via their phones or laptops, and the auctioneer can accept or decline the bid. If the reserve price isn’t met, the auctioneer can pick up the phone and negotiate with the highest bidder. Agents typically use platforms such as Gavl, Realtair (formerly Auction Now) or Anywhere Auctions.
You will need to register your interest by creating an account on one of the above platforms. The real estate agent will tell you which platform they’re using. In the platform, you’ll need to submit 100 points of ID – usually that’s your driver’s license, Medicare, and passport – and put your credit card details down on the platform. A holding deposit of $1,500 is usually placed on your credit card before the auction day. The real estate agent will then need to approve you as a bidder to allow you to access the online auction.
The second is through an open or time-based option similar to selling an item on eBay. There’s a start time, a finish time, and minimum bid increments. The second method is referred to as a genuine time online auction. The auction is overseen virtually by an auctioneer as it progresses and gets closer to the end. Platforms extend the auction finish time by five minutes if there’s a late bid with less than one minute to go. This allows time for counterbids and gives everyone a chance to bid higher. The process is easy and transparent, and you see where the bids are up to throughout the auction. Real-time platforms real estate agents use here are Sold Online and Openn Negotiation.
Here is a more advanced technique that has actually helped one of our customers recently win an auction. It’s called the jump bidding technique, which is practiced by increasing the current price at the auction substantially more than the minimum allowed. Effectively, you want to start higher and get rid of your competition.
Now, at first glance, jump bidding seems irrational. In an auction, it is a dominant strategy for each buyer to always bid at a minimum increment above the current bid. By bidding slightly higher, the bidder gives up the opportunity to win at that lower price. However, jump bidding is about putting your best foot forward. To succeed at an online auction, be strong at the start by bidding close to your limit. Bidding boldly at the beginning is more likely to discourage others from bidding, thereby enhancing your chances of winning.
Here’s an example to ponder over. Suppose the initial purchase price of a property going to auction is $500,000, the minimal increment is $10,000, and in this example, there are two bidders, Kate and John, going for the same property.
Without jump bidding, the auction will start with John bidding at $510,000; Kate will increase the bid to $ 520,000 – John will come back at $530,000, and Kate will come in at $540,000. John will then quit, so Kate wins the auction at 540,000. But if John had jumped from $ 500,000 to $ 540,000 at the first bid, then Kate might have quit, and John would win the auction at $540,000.