Forget what the property "experts" have to say.

But mostly, it’s everyday Australians looking to build wealth and get some passive income, so they can retire comfortably and escape the rat race. 

When I first started working with property investors, I never realised how open people would really be.

I’d walk into the meeting room with my client, and start chatting about what they are looking to achieve.  They’d start talking…

About their frustrations with the property market, how hard it is to know who to trust for the right information, and the feeling like they’re always one step behind the professional investors.

I’d give them my advice on how to start – do your own due diligence and narrow down your shortlist for investment to one or two promising suburbs. Once you’ve done that, the rest of the process is pretty straightforward.  

Some of them would smile and nod, but I could tell that they weren’t ready to take ownership of their property investment goals.

They’d tell me, “it’s not that easy”, or they’d have an excuse as to why this strategy wouldn’t work for them. I knew that I’d likely never see them again.

But others would sit up, pay attention, and they’d ask me for specifics:

“What’s the best way to do my own research?” 

“Where’s the best place to get property market data?”

“What kind of metrics should I be focusing on?”

And the questions wouldn’t stop there. After the meeting, they’d send me emails about potential suburbs and ask me for my thoughts.

They’d keep me posted on their progress as they worked through their process.

I knew that those people would eventually build the financial freedom that they had dreamed of.  Why?

Because in between meetings, I’d browse my emails. And on the same days that I’d have those meetings, I’d get thank-you emails from my clients, who’d casually mention that they used my advice to seek out and secure an investment property in an up-and-coming suburb.

One that wasn’t on the latest “top suburbs to invest in” piece from one of the dozens of investment blogs on the internet, but one that they’d found by doing their own due diligence. 

And within the space of 6 or 12 months, their property’s value had increased by 5 or 10% – and this is before the wild times that we saw in 2020-2022.

Not to mention, they were getting rental yields well above 5%. 

Hmm. Some people were complaining that they couldn’t get a leg up in the property market… while others were routinely outperforming the market – not just once, but multiple times. 

It was like I had a little window into the minds of aspiring investors. Investing in property is tough – but some people seemed to achieve success despite their challenges.

So I became obsessed with studying what makes the difference between someone who talks about investing in property versus someone who actually takes action.  

Look, I could tell you about all of the ambitions that everyone has about investing in property, like how they are going to build a 10-property portfolio in 3 years and retire at the age of 35. 

Although, since this is Australia, you’ve probably heard these stories from one of your mates or at a family barbecue. 

I could tell you about all of the odd things these people do, like how they obsess over what their property “guru” is saying about the market instead of digging down and doing their research. 

I could tell you how they justify holding off on investing for “just another few months, until I know which way the market is heading” when other people are out there buying properties and building wealth.

I could tell you how they gradually stop bringing it up in conversations. They used to get excited about being a property mogul, but now when their friends start talking about property, they just change the topic. 

But I’d rather just show you.

Here’s an email I recently got: